Design thinking – What next steps MSMEs should take?
Continuing from my previous article (Click to read Link below) …
Design Thinking is such a transformational force that cultures innovative thinking skills thus making products, services, and experiences more relevant and solutions more productive. To be an innovator and gain a competitive advantage, SMEs require cutting-edge creative practices embed into their business processes and corporate culture to be able to get rid of the problems in a strategic manner.
The key Take Away – Specialized common practice!
Design thinking approach of problem solving has transformed numerous small and medium scale firms. It is a rationale yet innovative solutioning that can be applied to all tactical as well as strategic problems of big and small corporations.
The multi-layered approach MSMEs can adopt to cultivate Design Thinking culture within the enterprise is –
- Initially, Design Thinking should be duly acknowledged as a specialised job and MSMEs must look forward to taking the succour of skilled designers. As the first step, enterprises can seek expert guidance and support to experience the benefits first-hand.
- Further on, utilising piecemeal services to kick-start the journey of design thinking based innovative solutioning transformation in an affordable manner is the next step CEOs of MSMEs need to take.
- End outcome that organisations must aspire to achieve is to upskill all functions across the enterprise, drive the mindset change and cultivate innovations culture internally. People must be groomed to think differently, be creative and innovative in taking business as usual decisions in a way that is environmentally viable as well as financially prudent.
Rightly quoted by Tim Brown, Change by Design “Design thinking begins with skills designers have learned over many decades in their quest to match human needs with available technical resources within the practical constraints of business. By integrating what is desirable from a human point of view with what is technologically feasible and economically viable, designers have been able to create the products we enjoy today. Design thinking takes the next step, which is to put these tools into the hands of people who may have never thought of themselves as designers and apply them to a vastly greater range of problems.”
We are committed to make every MSME of today MNC of tomorrow. Are you?
You may reach out to me on success@msmestrategy.com
