About Us

At the heart of this quest, the purpose is to provide incessant doses of optimism to our customers operating in the VUCA environment amidst edgy competition. We are committed to help our customers thrive and overcome the environmental complexities, which are further fueled by the growth of FinTech enterprises. Of late, FinTech’s are disrupting incumbent financial systems, corporations with traditional roots and brick-and-mortar infrastructures.


Not really! These technology intrinsic FinTech’s shoot up the ground lightspeed but not many are able to sustain the heat. On the sunny side, many of these start-ups possess exquisite vision, funding support from deep-pocketed investors and most advanced technology at disposal. Availability of the said resources are the key ingredients to the success of any enterprise.


Still, most of these start-ups flunk out during scale up phase over issues related to rising volumes, disruption in integration lines and uneven demand curves. The elemental reason for the failure of these enterprises can be attributed to one key reason, often ignored by the confederacy of CXOs of these enterprises- the absence of a sound business strategy. As quoted by Lee Bolman “A vision without strategy is an illusion”.


Our raison d’etre is to help our customers identify real problems and provide organic strategic modelling for their unique business requirements; our elementary DNA is based on solutioning derived from an amalgamation of research, theories, tools, experience and expertise.

success@msmestrategy.com