Zoho One is a suite of over 45 integrated business applications that can help you streamline your production process and improve efficiency. By using Zoho One, you can automate tasks, improve communication between teams, and get real-time insights into your production process. This guide will show you how to use Zoho One to streamline your […]

Zoho ERP is a cloud-based software solution that helps small and medium enterprises (SMEs) manage their business processes and operations efficiently and effectively. Zoho ERP offers a suite of applications that cover various functions such as sales, marketing, customer service, finance, accounting, human resources, inventory, and project management. Zoho ERP also provides integration with other […]

Setting the right focus is a critical skill for CEOs and business owners, especially in the post-pandemic era, where the business environment is more uncertain and complex than ever. In this digital era, they need to foster a digital culture that encourages experimentation, collaboration, and agility, create a learning organization that supports continuous improvement, knowledge […]

One of the key aspects of marketing that SMEs need to focus on is their sales channel strategy. It is crucial to gain a competitive advantage and thrive in the market. A winning sales channel should also be aligned with the industry, product type, customer segment, geographic location, and other factors that affect the sales […]

The advent of Artificial Intelligence (AI) has revolutionized various sectors globally, and the financial sector is no exception. In India, AI has the potential to significantly streamline operations for MSMEs which form the backbone of the Indian economy.   The Current Scenario   MSMEs face numerous challenges, including limited access to credit, high operational costs, […]

Inventory management has always been a critical aspect of running a successful business, and this holds particularly true for small businesses operating in the dynamic Indian market. Effective inventory management ensures that products are available when customers want them while minimizing costs. However, manual inventory management can be time-consuming and prone to errors. Enter Artificial […]

In recent years, the global ecommerce landscape has witnessed unprecedented growth, with the COVID-19 pandemic accelerating the shift towards online shopping. This rapid expansion presents a unique opportunity for Indian MSMEs to tap into international markets. With the right strategies and a digital-first approach, MSMEs can leverage the global ecommerce boom to propel their businesses […]

E-commerce is a booming industry in India and is expected to reach $749 billion by 2025. This growth presents a significant opportunity for MSMEs in India, which can leverage e-commerce to reach a wider customer base, increase sales, and grow their businesses.   Here are some of the key trends and innovations in e-commerce that […]

The MSMEs in India face fierce competition in the rapidly growing e-commerce landscape. To thrive in this dynamic environment, MSMEs need to optimize their product listings to attract and convert customers effectively.   Understanding the Indian E-commerce Landscape Before diving into optimization strategies, it’s important to understand the Indian e-commerce landscape. The sector is incredibly […]

The Indian retail industry is undergoing a major transformation, driven by digital advancements and evolving consumer behaviors. To future-proof themselves and thrive in this dynamic market, retailers need to embrace several key strategies:   Reimagine Customer Relations In today’s digital age, customers expect a personalized and seamless shopping experience. Indian retailers can meet these expectations […]