What is a growth opportunity?
A growth opportunity exists for your company if it passes four tests:
- It relieves human pain- there is a chance to put a smile on the faces of unhappy people.
- There is a big market- many such people in pain will pay for a product to make them happy.
- You have the right skills- your company can design, build, distribute, and service the product.
- You have an advantage- you are ahead of current and potential rivals in the race to make those people happy.