Archive for MSME Strategy

With India’s e-commerce market projected to reach US$200 billion by 2027, the opportunities for MSMEs to scale, reach new customers, and boost profitability are immense. However, this digital bazaar, while brimming with potential, can also be a labyrinthine maze for those unprepared. Many MSMEs find themselves at a crossroads, unsure how to effectively leverage e-commerce, […]

India’s Micro, Small, and Medium Enterprises (MSMEs) are a powerhouse, contributing around 30% of the nation’s GDP and employing millions. Recognizing their vital role in the economy, the government has made significant strides in recent years to foster the growth of this sector. As a result, several sectors are emerging as hotbeds for future MSME […]

In today’s fast-paced, technology-driven world, standing still means falling behind. According to a recent KPMG study, over 70% of Indian MSMEs believe innovation is crucial for their survival and growth. So, how do you ignite a spark of creativity and innovation in your MSME? Here’s how we’ve nurtured a thriving innovation culture at our own […]

The global supply chain is like a delicate symphony. When one instrument falters, the entire composition is at risk. For MSMEs, recent disruptions have been nothing short of a cacophony, threatening their very survival. According to a recent survey, nearly 70% of Indian MSMEs experienced severe supply chain disruptions in the past year. Rising raw […]

The digital revolution is a game-changer, and it’s not just for the big players. A recent report by Cisco reveals that digital transformation can boost MSME revenues by up to 20%. In a country like India, where MSMEs contribute nearly 30% to our GDP, this is a monumental opportunity. But how can smaller businesses embrace […]

It’s a bustling marketplace, but instead of shouting vendors, it’s your social media feed. Every post, every story, is a chance to connect with your customers. But how do you stand out when the marketing budget is tighter than a Mumbai local train at rush hour? The answer lies in the heart of MSMEs – […]

A recent study by the Confederation of Indian Industry (CII) highlighted in their publication “Enhancing MSME Competitiveness Through Strategic Partnerships” (2023) revealed a startling fact: While 70% of MSMEs recognize the importance of strategic partnerships for growth, only 30% actively pursue them. This disparity highlights a critical challenge for Indian MSMEs: The difficulty of forging […]

For many MSMEs, the initial climb and subsequent ascent up the mountain of financial stability can feel daunting.  Securing capital for project development, equipment, and expansion is a perennial challenge. This article equips you, the intrepid MSME entrepreneur, with the tools and knowledge to navigate the financial landscape and reach the summit of your business […]

You’ve secured a dream project for your MSME. The excitement is palpable, but a nagging question lingers – how will you ensure your client remains not just satisfied, but delighted throughout the entire lifecycle? In today’s competitive Indian market, where building strong customer relationships is paramount, Customer Relationship Management (CRM) emerges as the unsung hero. […]

Imagine misplaced purchase orders, delayed deliveries, and mountains of paperwork hindering your cash flow. That’s the nightmare scenario for many MSMEs. The good news? Digital transformation is here to slay those supply chain dragons. By implementing the right systems and technology, MSMEs can achieve end-to-end visibility, optimize processes, and gain a significant competitive edge. Here […]